About
Marketing is a people business. I'm a people person.
I'm Hannah Lee, a former nurse who traded dermatological surgery for brand strategy. I started Synovial because I kept watching great businesses get treated like line items by their agencies. Around here, you get a team that learns your business inside out, answers the phone, and celebrates your wins like they're ours. Honestly, they are.
- Former nurse
- Podcast host
- Jacksonville local
- Coffee-powered
The journey
How we got here
2018
Clinic
Scrubs before strategy
Hannah is working as a nurse in dermatological surgery at the Mayo Clinic: precision work, real stakes, and taking care of people one at a time. That part never changes.
2020
Start
The clinic closes. An idea opens.
COVID shuts the clinic down, and in the middle of it the idea for Synovial Marketing is born: local businesses deserve marketing that feels personal, strategic, and genuinely invested. Named for the fluid that keeps joints moving, because that is the job.
yes, it's an anatomy joke
2021
Hustle
The first client and a lot of business cards
The first website client lands, and the business cards start going everywhere: local festivals, vendor events, cold outreach, and one-on-one marketing plans. Synovial did not wait for attention. It created opportunities.
one 2021 website quote: about $400
2022
All in
Three months to make it work
Hannah leaves the hospital and gives herself three months to take marketing full time. The work deepens too: email marketing, HoneyBook, Flodesk, and automated follow-up sequences turn Synovial into a systems partner, not just a content provider.
spoiler: it worked
2023
Voice
The Masterclass hits the mic
Hannah completes the Jax Bridges business program and joins the Jax Chamber. The Email Marketing Challenge takes off, and in June the first episode of the Synovial Marketing Masterclass goes live.
2024
Agency
Bigger accounts, steadier ground
Larger accounts arrive and retainers replace one-off work. Social media, content, paid ads, analytics, email, SEO, and automation come together into a full-service model, with clients like Dynamic Fence proving performance.
2025
Growth
Thirty episodes and a doubled year
The Masterclass passes thirty episodes, networking events fill the calendar, and the Synovial name keeps growing across Jacksonville. By the company's own year-end recap, revenue doubled.
doubled. not a typo
2026
Brand
The full-circle agency
Defined pricing, professional proposals, strategic partnerships, and an end-to-end model: strategy, brand, web, content, social, email, automation, and analytics under one roof. Bigger and more strategic, with the same core.
this is where you come in
“The tools became better. The pricing became higher. The clients became larger. But the core stayed the same: help small businesses grow by treating their business like it actually matters.”
Tune in
Synovial Marketing Masterclass
Insights, strategies, and stories for entrepreneurs, hosted by Hannah Lee. Press play and keep browsing.